From the best place in the world for growing the tastiest jasmine rice – Thailand, Royal Umbrella Fragrant Rice is grown using the best of Thailand’s natural resources and expertise. The grains are carefully selected from the best rice fields using advanced technology and processed under stringent procedures to ensure the highest standards. What makes Royal Umbrella special is that it requires only one rinse— the strict production processes ensure that it is kept white and clean, and need only to be washed once before cooking. First introduced into the Singapore market by Topseller in 1986, Royal Umbrella rice remains a favorite among Singaporeans with its intoxicating aroma, soft and fluffy texture, and heart-warming taste of wholesome goodness which has been bringing families. It is no wonder that Royal Umbrella has been awarded the annual Reader’s Digest Trusted Brands for ten years running – from 2004 to 2014, as well as the ‘Best Rice Award’ by the World Rice Conference in 2009.